Тренировочный текст для студента Доньи Горицы по спортивному менеджмен

Podgorički Orlovi planiraju igrati pola domaćih utakmica na DG Areni, a pola na Stadionu pod Goricom.

Podgorica Eagles plan to play half of their home matches at DG Arena and half at Stadion pod Goricom.

Cilj je povećati posjećenost, prihode od sponzora i kvalitet fan-iskustva.

The goal is to increase attendance, sponsorship revenue, and the quality of the fan experience.

Glavni stakeholderi su: FK Budućnost, Glavni grad Podgorica i navijači, FSCG, UDG i lokalni biznisi u Donjoj Gorici.

The key stakeholders are: FK Budućnost, the City of Podgorica and fans, the Football Association of Montenegro, UDG, and local businesses in Donja Gorica.

Budućnost obezbjeđuje veći stadion i standarde događaja.

Budućnost provides a larger venue and event standards.

Grad i navijači daju logistiku, atmosferu i društvenu podršku.

The city and fans provide logistics, atmosphere, and social support.

FSCG i upravljači objekata brinu o licenci, kalendaru i bezbjednosti.

The FA and venue operators handle licensing, scheduling, and safety.

UDG pomaže istraživanjem tržišta, praksama studenata i evaluacijom KPI.

UDG supports with market research, student internships, and KPI evaluation.

Početno vodstvo je autokratsko radi postavljanja standarda, a zatim participativno i demokratsko za razvoj tima i partnerstava.

Initial leadership is autocratic to set standards, then participative and democratic to develop the team and partnerships.

SWOT ukazuje na snage (lokalni identitet, partnerstvo), slabosti (dvostruka logistika), prilike (novi sponzori) i prijetnje (otpor navijača, kolizije termina).

The SWOT shows strengths (local identity, partnership), weaknesses (dual logistics), opportunities (new sponsors), and threats (fan resistance, schedule clashes).

Prioriteti su: +25% posjećenosti, +20% sponzorskih prihoda, NPS ≥ 55 i nula visokorizičnih incidenata.

Priorities are: +25% attendance, +20% sponsorship revenue, NPS ≥ 55, and zero high-risk incidents.

Upravljanje rizikom uključuje pristupačnost (ADA mape), kontrolu mase, medicinske protokole i jasnu komunikaciju prije meča.

Risk management includes accessibility (ADA mapping), crowd control, medical protocols, and clear pre-match communication.

Zaključak: model „dvije lokacije“ je održiv ako je identitet doma u Donjoj Gorici jasan, troškovi su pod kontrolom i stakeholderi rade koordinisano.

Conclusion: the “two-venue” model is viable if the home identity in Donja Gorica is clear, costs are controlled, and stakeholders work in coordination.