What Is a Landing Page – and Why It’s a Thought Navigator

Part 1: Introduction & Interview (4–5 minutes)

Topic: Websites and Online Experience

Examiner: Do you often visit websites to learn about products or services?

Candidate: Yes, very often. I like exploring how websites are designed, especially landing pages. They’re usually the first thing you see, and they help you understand what the product is and whether it’s useful.

Examiner: What do you notice first when you visit a landing page?

Candidate: I usually notice the visual layout — the colors, the headline, and the first sentence. If the page feels clear and focused, I stay and read more. If it’s confusing or messy, I usually close it.

Examiner: Have you ever thought about creating your own landing page?

Candidate: Yes, I’d love to try. I think it’s a mix of design, logic, and emotion. You have to guide the reader, and I find that exciting — it’s like telling a story that leads to action.

Part 2: Long Turn (3–4 minutes)

Task: Describe what a landing page is and explain why it can be seen as a "navigator of thought." You should say:

• What a landing page is

• What its main parts are

• Why it helps people think and decide

Candidate: A landing page is a single web page that’s focused on one goal — usually to present an idea, product, or service and to guide the visitor toward a specific action, like signing up, buying, or learning more.

It usually includes a headline, a short description, some visual elements, maybe a list of benefits or features, and a call to action — a button or link that invites the user to do something.

But a good landing page is more than just a design — it’s actually a navigator of thought. That means it helps people move from confusion to clarity, from curiosity to decision. It speaks to different types of intelligence:

• Intuitive intelligence — through clear vision, main spot and sense, general flow got instantly, simplicity, and how naturally the message connects.

• Logical intelligence — through well-organized arguments or facts.

• Visually highlighted intellectual relation  — through tone, colors, and how it makes the user feel safe or excited.

• Emotional-practical intelligence — through layout, icons, structure with buttons to push

When the page is well written and well designed, it gently guides the user’s attention. It doesn’t push — it invites. That’s why I believe landing pages are a modern form of communication that trains both thinking and empathy.

Part 3: Discussion (4–5 minutes)

Topic: Digital Communication and Intelligent Design

Examiner: Why do you think landing pages are important in modern business?

Candidate: Because people make decisions very fast online. A landing page helps focus their attention and explain an offer quickly. It builds trust, shows value, and gives a clear path to follow. It’s like a bridge between the business and the visitor’s mind.

Examiner: Can landing pages also teach us something about how people think?

Candidate: Yes, definitely. A landing page shows how important it is to combine emotion and logic. People don’t just want facts — they want to feel safe, understood, and inspired. So writing a good page means understanding psychology and human attention.

Examiner: Should students learn to design and analyze landing pages?

Candidate: I think so, especially if they’re interested in communication, marketing, or starting their own projects. Landing pages are a practical way to learn how to structure ideas, guide others, and test how people react. It’s also a great way to express your style and your thinking process.