A communications specialist is to help create a positive brand image.
HR is likely to ask you a series of questions about your communications skills, experiences and qualifications. You have to show that you are the best candidate for the job.
Operational and Situational questions
If you were hired tomorrow, what would you focus on?
Imagine you’re having a disagreement with a PR manager on a campaign. How would you resolve this?
If there was a conflict between a senior executive and an external party during an event, what could you do to diffuse the situation?
What do you find challenging when responding to reporters’ inquiries?
Role-specific questions
How does your background make you a good fit for the role?
What media outlets do you follow?
What’s your experience organizing events?
What are elements of interactive public relations?
Describe how you use social media for corporate communications
Are you familiar with our PR efforts? What would you change?
What do you know about our products/firm? Why do you want to work here?
How is content important for communications?
What are things you should consider when planning a press conference?
What methods can you use for effective internal communications?
Behavioral questions
Recall a time you successfully used your crisis management skills
Have you ever had to deal with a challenging PR problem? How did you do it?
Describe a time you were successful in delivering the company message to a target audience. What was the key to its success?
Tell me about a time a campaign didn’t perform as well as you expected. What should you have done differently?
Recall a time you had to deal with a difficult external stakeholder. How did you manage?
Remember that writing and editing skills are important for this position. The candidate can be asked to complete an assignment before the interview such as produce a piece of content or edit a press release. HR can also present with a case study and ask you to walk through the problem-solving
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