top of page
  • Writer's pictureelenaburan

Exploring Real Estate Interests in Montenegro: A Comparative Study Between American and British Investors


The picturesque landscapes, mild climate, and cultural richness of Montenegro have made it a burgeoning hotspot for real estate investment among foreign buyers, including Americans and British. This study aims to delve into the preferences and behaviors of these investors, focusing on the frequency of their searches, the types of real estate they are inclined towards, their budget considerations, and how these factors compare between the two nationalities.

American and British Investors in Montenegro: An Overview

Search Frequency and Preferences

Recent years have seen a notable uptick in interest from American and British pensioners and investors towards Montenegro's real estate market. While comprehensive, real-time data specific to the search frequencies of these groups can be challenging to obtain due to privacy regulations and varying data collection methodologies across platforms, insights from real estate agencies and online property search portals suggest a growing trend.

Americans and Britons are increasingly exploring options in Montenegro, drawn by its cost of living, investment potential, and lifestyle offerings. The search frequencies, as reported by real estate platforms, indicate a sustained interest, with spikes often aligning with promotional activities, property expos, and seasonal travel trends.

Type of Real Estate Sought After

The preference between houses and apartments among these investors often hinges on their intended use of the property—be it for retirement, vacation, or rental income. Americans tend to show a diverse interest, with a balanced mix between seeking houses for more space and privacy and apartments for their convenience and location, particularly in coastal areas like Budva and Kotor.

British investors, on the other hand, have displayed a slight preference for apartments, especially those located in prime coastal locations, offering ease of maintenance and accessibility to amenities. This trend aligns with a desire for holiday homes or rental properties benefiting from Montenegro's growing tourism sector.

Price Range Considerations

Budget considerations play a crucial role in the decision-making process for both American and British investors. Properties in Montenegro can range widely in price, influenced by location, size, and amenities. Americans, benefiting from a strong dollar, have shown willingness to explore both mid-range properties (€100,000 - €250,000) and high-end investments exceeding €500,000, particularly for waterfront homes or luxury apartments.

British investors, navigating the implications of Brexit and currency fluctuations, generally target a more conservative price range, often between €100,000 and €200,000, focusing on maximizing value and potential rental yields.

Comparison Between American and British Investors

While both American and British investors are attracted to Montenegro for its beauty and investment potential, notable differences exist in their search behaviors and preferences. Americans, with a relatively stronger purchasing power, often explore a wider range of options, including luxury and larger family homes. British investors, while slightly more conservative in their budget range, are very active in the apartment market, seeking properties that offer good rental income potential and a holiday retreat.

Real estate agencies in Montenegro report that British investors have historically been more active in the market, a trend that has been partly attributed to geographical proximity and historical ties within Europe. However, American interest has been on the rise, particularly as global mobility and remote work trends increase.


The Montenegrin real estate market continues to attract significant interest from both American and British investors, drawn by its scenic beauty, investment opportunities, and lifestyle offerings. While their preferences and budget considerations may vary, the underlying interest in Montenegro as a desirable destination for living and investment remains strong among both groups.

As Montenegro further develops its infrastructure and legal frameworks, it is poised to become even more attractive to international investors. Understanding the nuanced preferences and behaviors of these investors can help real estate professionals and policymakers alike tailor their strategies to meet the needs and expectations of this diverse clientele, fostering a healthy and vibrant real estate market.


bottom of page