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  • Writer's pictureelenaburan

A dialogue between photographer, marketer and web designer: how nature inspires color palettes for web design

Photographer: "I think that the nature of the Mediterranean offers inexhaustible inspiration for web design. I was especially delighted by the azure blue colors of the Adriatic."

Marketer: "Yes, those blue shades can create a sense of calm and clarity. Just look at how Croatian websites use that palette to promote olive oils and wines."

Web Designer: "I agree. But we shouldn't forget the earth tones of the Apennines either. A palette, that reflects the rolling hills of Italy and France, can give sites a rustic charm."

Photographer: "Exactly, also those colors work great for products like Parmigiano-Reggiano cheese, truffles, or Chianti wine."

Marketer: "When we compare those websites with the Balkan ones, we see a common appreciation of the vibrancy of nature. Balkan sites like brighter, more saturated colors."

Web Designer: "Italian and French websites go in the other direction, favoring minimalism. This highlights the quality of the product and follows the trends of simplicity and elegance."

Photographer: "Spanish websites, on the other hand, use warm, sunny hues that invite exploration. Oranges, reds, and yellows evoke the Spanish landscape."

Marketer: "Right, it creates an energetic atmosphere. And you know, almost 60% of Mediterranean food websites favor earthy color palettes."

Web Designer: "And it pays off. Sites that reflect their regional products and landscapes have up to 25% more time spent by visitors."

Photographer: "The Mediterranean offers a rich source of inspiration. Using those natural colors, we can create websites that evoke the essence of the region's culture and gastronomy."

Marketer: "And that connection between design and nature remains key. It helps us create engaging, memorable online experiences."


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