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Updated: Jun 15, 2023

Answer examples:


1. “From the job description, my skills and experience closely match the role. I have three years of work experience in addition to a bachelor’s degree in Communications. I saw this as a requirement for the position. I see this as an opportunity to grow both professionally and personally while fostering the organization’s mission. I have also been looking for an opportunity to join this organization as it is a top employer in the industry. I believe this will benefit the organization ad me mutually.”


2. “The company’s mission to ...... resonates with me. I’ve been in .... myself and would love the opportunity to work with a company that’s making a difference. Finding a company with a positive work environment and values that align with my own has remained a priority throughout my job search and this company ranks at the top of the list.”


3. "While researching this position, I noticed that your company does a lot of nonprofit work. As someone with a lot of volunteer experience, I was excited to see that I could potentially work for a company that gives back. I think it would be great if I could work on some of your nonprofit clients' campaigns. Another reason I want to work here is because of the amazing projects you do, especially the work you have done for the local hospital. I would love to help develop more innovative and successful projects like that one."


4. “As a communication specialist, I expect to be the bridge between the company and the outside world. I expect to manage the company’s social media handles, press releases, newsletters, and creating brand awareness. I also expect to respond to media requests and manage events on behalf of the company. I will run advertising and other campaigns for the organization. I also expect that I will be part of the team that lands and executes events on behalf of the company.”


5. “Making a true difference in the lives of ... and their families motivates me to strive for excellence in everything I do. I look forward to seeing my ..... reactions when we get a positive outcome that will change their lives forever. That’s why I became a .. and why I’m pursuing a position in ....”


6. “A great Communications Specialist needs to be confident with the communication skills, both written and spoken. She also needs to be strategic, tactical, a fast thinker, and have great interpersonal skills. She also needs to be good at giving presentations, as the position involves the dissemination of information to various stakeholders. To be successful in this role, you also need to be good at problem-solving, as the role sometimes entails performing some damage control on behalf of the organization. It also helps to have a creative flair, as it is instrumental in the creation of stories for the brand. A communication Specialist also needs to have crisis control attributes to act fast in case of a problem in the brand reputation of the organization.”


7. “In my last role, a dissatisfied customer who was also an influencer posted a negative comment about our product on social media. Within a few minutes, the comments had attracted a lot of attention from our clients. I issued a statement on behalf of the company to media outlets and also posted the same on our social media handles. I reached out to the customer to understand the genesis of the problem. After listening to her explanation, it turned out she did not follow the correct usage instructions, hence did not arrive at the required results. We offered training and as a result, she got the desired results. In the end, she withdrew her comment and ended up being a brand ambassador. She posted how the product was supposed to be used and apologized to the public for making such a comment when she had used the product wrongly.”


8. "In my previous role as a communications specialist, I worked on a team of two other people. One time an upset customer spammed all of our social media pages, online reviews and Better Business Bureau profile with deceitful messaging. As a team, we each took care of one of these different channels. I chose to help fix our online reviews. I reached out to Google and Yelp to block this user. I also worked with their support teams to clear the negative reviews. When I finished my portion of the task, I helped my coworker with the social media aspect. Eventually, we rebuilt our brand's reputation and resolved the issue with the customer."


"9. I’ve always been a natural leader...”


10. "...I’ve exceeded my KPIs every quarter and have been promoted twice in the past five years. I look back at those successes and know that I wouldn’t have reached them if I hadn’t built and led teams composed of highly skilled and diverse individuals. I’m proud of my ability to get cross-functional groups on the same page...”


11. "...I’ve also regularly honed my management skills through 360 reviews and candid sessions with my team, and I know continuing to build my leadership skills is something I want from my next role.”


12. " ...After being a part of a workgroup that didn’t meet our strategic goals two quarters in a row, I knew I owed it to my team and myself to confidently share my ideas...”


13. "...I joined an improv acting class. It’s fun and has really helped me overcome my shyness. I learned practical skills around leading discussions and sharing diverse perspectives. Now, in group settings, I always start conversations with the quieter folks. I know exactly how they feel, and people can be amazing once they start communicating.”


14. “Daily, I expect that when I arrive in the morning, I review the various newspapers and social media pages and see if there is information that requires immediate attention. I also expect to handle a lot of email communications and also attend meetings. I also expect to be drafting marketing campaigns and meeting advertisers. I also expect that I will respond to the various issues that arise due to the nature of my job. I will create and schedule social media posts for the organization based on the expected posting schedule, too. I will also respond to comments on our social media posts to keep the threads active.”


15. "In my previous role, we held a contest to gain more leads. Unfortunately, we got significantly fewer entries than we anticipated. I did some research to find out why this happened and found out we were not spending enough money on our ads. This experience taught me that before starting a campaign, it's important to do thorough research about each aspect of the campaign.

You must consider things such as your budget, marketing methods and target audience. In the event of another unsuccessful campaign, I would use it as a learning experience. I would also put in extra work to look at the data and find areas where I can make cost-effective improvements."


16. "The first thing I do is market research. I learn what platforms my target audience is on, what they care about and any other relevant information. Then, I choose how I am going to communicate with them and run an A/B test. I want to learn what messaging is most effective for this group. After analyzing my results, I will go with the winning test, but continue to refine the messaging throughout a campaign."


17. “I have five years of experience working in communications. Through the years, I have developed my confidence in handling various issues relating to my job. I have also developed relationships with key stakeholders in the industry, such as advertisers and media outlets. The experience has also enabled me to refine my planning and organizational skills, which I see was a requirement for this position. In addition, I have a bachelor’s degree in communications that has prepared me to excel in this role.”


18. “Mindsets are key in this role as it determines how the message is received by the audience. As a Communication Specialist, you need to be confident, resilient, and flexible. You need to deliver information that will not be misunderstood because of the message differing from the body language. You will need to be strategic in your thinking and a go-getter who will get results.”


19. “This organization sells consumer products and therefore deals with many clients, and as such there are bound to be few who will be dissatisfied. With this error of social media, that information will spread like wildfire. I will always be on the lookout for such issues and ensure that the information shared by our customers does not display the brand as a failure. I will ensure to interact with the customers with issues so that it is solved amicably and does not result in bad press reports.”


20. “Success keeps me motivated. Working hard to achieve results and steer the organization forward helps me stay focused on my work. I enjoy developing new things, learning something new, and coming up with creative ways to do my job. To achieve this, I find that aligning my goals to the organization’s mission helps me achieve great results. Working closely with others also helps sustain my motivation as we are working towards a common goal. Great feedback from management and other stakeholders is also great in fueling my desire to achieve more.”


21. "My favorite method of marketing is blogging. I think blogging is a useful way to connect with your target audience and show them that you are an expert in your industry. Blogging helps a company establish its voice and branding. It's also a way to show customers that the company has the resources and knowledge to help customers find what they need. Since I have a background in content writing, I am quite comfortable with blogging. I would love to work to make this company's blog even more comprehensive."


22. “In my previous role, a customer raised a complaint on our Facebook page. I did not jump into action immediately, as it seemed to be a non-issue at the moment. A few days later, several customers had reshared the information, and it spread way too fast. I went into full crisis management mode to solve the issue. I learned that it is good to jump into action immediately you see an issue that could being negative reputation to the brand, however small I may think it is.”


23. “Based on the job description, I feel that my skills and experience closely match your requirements. I'm also hardworking and committed to achieving the goals I set for myself. This I believe will be an asset in your organization. In addition, I am flexible and learn very fast, which will enable me to fit into the organization’s culture.”


24. “Through my work experience and education, I have developed strong communication skills, and I’m able to clearly convey points to different audiences. I’m also a good listener which aids in my ability to intimately understand a situation and prepare an appropriate response. I believe that my strong organizational skills will also be an asset in this role.”


25. “Managing conflict is about empathy and understanding the other person’s perspective. Listening to what the other person says and reading their body language is key. I try to understand the situation from the other person’s point of view, come up with possible resolutions, and consult with them as to what will meet their needs.”


26. “Learning is an ongoing process that I plan to continue throughout my career. I take an active role in keeping my skills sharp by reading industry articles as well as attending communications workshops and events.”


27. “I worked as a communications volunteer for a small non-profit and was tasked with drafting a press release for an upcoming fundraiser. I had never done that before, but working my way through it helped me to understand the process and improve my writing skills to be concise yet informative.”


28. “I’m good at using my time efficiently and being organized. I love using software tools like Trello that can help me stay on task and prioritize.”


29. “I would like to start out in a junior communications position and master the skills necessary to move on to a more senior position. I realize that my success will also depend on having a strong understanding of the company’s business and structure. I would love to progress into more senior roles with the company when the time is right.”


Describe a Time When You Failed in This Role and The Lesson You Learnt?

30. “While I highly valued my time at my previous company, there are no longer opportunities for growth that align with my career goals. This position fits perfectly with my skill set and how I’m looking to grow in my career. I’m also looking for a position at a company like yours that supports underserved communities, which is a personal passion of mine.”


31. "Though I don't have specific experience writing press releases, I do have experience creating social media posts and blogs about new products and services. I consider myself a fast learner, so I would find resources to learn how to write an effective press release. I follow a public relations forum that I could reference, though I would also look at the company's previous press releases as well."


32. “I have great written and verbal communication skills, but I also have a great eye for design. I’ve also trained myself on the Adobe Creative Suite which I think is a huge asset in a communications position.”


33. “In my previous role, I was able to start a company-wide newsletter, where we achieved a click-through rate on average of 15% within the first month. I also led a visual campaign on Facebook, which improved the organization’s engagements by 26% on Facebook. This was achieved partly by my leadership skills and dedication to achieve results and teamwork. Given a chance, I will be able to run and manage events with similar or better results.”


34. “When faced with a complex issue, I like to brainstorm and come up with solutions. In my previous role, I was faced with issues with event dates as the stakeholders could not agree. I sat them down and listened to the various suggested dates they had in mind. I then suggested one day that would not inconvenience anyone. They approved the date, and we went on with the event as planned.”


What Would You Improve About Our Company’s Communication Methods?

35. “Based on my research on the social media pages of your organization, I see there is a lot to be done. First, information should be shared frequently about your products. I plan to use the platform to run marketing campaigns for ”


36. “When handling stakeholders, it’s good to determine whether they are primary, secondary, or key stakeholders. Once you have classified them in that category you can now handle their views. In my previous role, I encountered stakeholders with varying views. I had to separate them into three categories as above. It then became easy to handle them. I had to keep some satisfied, others informed, monitored some, and engaged closely and influenced actively the key stakeholders. This strategy enabled me to keep every stakeholder happy.”


37. “Close collaboration has been key in my working relationships. I keep media outlets close to me sо I get information on any relevant note that needs my attention. It is also important to keep them close for the success of the press releases of the organization. As for advertising agencies, their input is important for the success of marketing campaigns. Therefore, I keep them engaged and share any information that they should know for upcoming events. As for the public, those are the major customers of our products. I listen to their views and see what we can adopt as an organization. They are important stakeholders in any organization as the feedback they share can assist in making improvements. As for colleagues, the success of any person lies in working with people closely. ”


38. “In my previous role, we had a social media campaign that did not go as planned. In our review we set up a team to brainstorm how we can make the next campaign better, We analyzed the campaign and identified the problem. We went ahead and defined the problem and set up an action plan for the next campaign. We fully implemented the solution and the campaign was a huge success. These were results that I would have never achieved alone.”


39. “From a young age, I always loved interacting with people. I would pretend that my toys are a microphone and would address an imaginary crowd. This eventually led me to study communication. I am fascinated by the world of communications. In particular, I enjoy the effect of social media on running campaigns for a firm’s products. Social media has transformed the world of advertising and communication in general. I’m on the lookout for new trends and how that can impact organizations.”


40. “Effective communication is about being able to convey a message. It is about people understanding the message and the emotions and intentions behind it. It’s also about the message being memorable. When listening, you pay full attention and gain the full meaning of what is being said. It is important for the others to know their message has been understood.”


41. “In my previous roles, I have handled very successful social media campaigns. The engagements have delivered enormous contributions to sales. I have developed my storytelling skills and my creative flair due to my social media experiences. I can create content that meets the desired objective. I can deliver stories that are shareable to reach more people. I am also able to engage commenters and keep the brand story alive. Social media is truly a gem in communications and provides a cheaper form of advertising.”


42. "What makes me unique is my ability to meet and exceed deadlines. In my previous role, my manager consistently praised me for completing my projects efficiently with a high level of quality. This allowed me to take on additional responsibilities and eventually led to a promotion."

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